Synth is a startup that leverages AI agents to generate requirements, legal forms, and other documentation — streamlining time-consuming tasks. The challenge was to design its brand, product, and marketing materials within a tight timeline to help secure funding for further development. To achieve this, I conducted an audit of AI-driven text interfaces, including ChatGPT, Claude, Midjourney, and survey tools like Typeform. To differentiate Synth, I drew inspiration from outside the industry — the film Blade Runner and the “Japanese Gradients” color trend I had recently fallen in love with.
