When FMC Lithium rebranded, I was part of the team that helped define their new direction, strategy, and identity. Using insights and data, we developed the name Livent, along with its visual identity, logo, and digital and media strategy. At the time, Livent was a leading producer of lithium compounds—powering cars, homes, and lives through battery production and other lithium-based technologies. In 2023, Livent was acquired by Arcadium Lithium.
