Integrated Campaign

About The Project

In addition to my career as a Creative Director, I’m a musician and signer/songwriter. In fact creating music posters is what got me started with graphic design. When I released my first solo record, 2015’s The Story of Everything, I created a branded campaign to support it. This included a successful Kickstarter, videos, an active social presence, and standard and special edition packaging and posters in support of a short tour.

I raised money through social, largely fueled by incentives such as YouTube song requests and limited edition packaging.

Special edition packaging was hand printed by me at The Arm in Brooklyn, using polymer plates and a Vandercook press.