Paid Social Campaign

About The Project

Led team to create a digital campaign that positioned CVS Health's store brands as a smart buy over their name brand competitors. Demostrated their rigorious testing by shooting twenty plus videos that at the UL testing site with a hand picked director and crew. Showed that fifteen second paid can engage and even be beautiful.

Shooting at the testing site required creative solutions, like creating mini sets with colored seamlesses.

Inspired by the stopping power of “how it's made” TikTok videos, we showed the testing process to drive conversion.

We partnered with our in-store team to create Get CVS Smart kiosks.