360 Campaign

About The Project

CVS Health is leading the effort to vaccine millions of Americans from COVID-19. I led the digital campaign that asked a simple question: what are you #OneStepCloser to? We helped to galvanize a weary nation with the excitement of what's next and saved a few lives in the process.

We created stickers and vaccination cards to encourage people to share what they we're one step closer to. And their stories flooded social media.

We used social platform to meet people where they are.

An instagram filter brought life to a sterile post vaccination waiting room.

With our agency partners we created a TikTok dance — with an orignal song by Domino Saints.