Winner of a 2018 Shorty Award, the redesign of Benefiber.com put the focus on health. Rather than driving to purchase — an outdated website strategy in the Amazon era — we led with shareable editorial on the benefits of prebiotic fiber. Through copy, photography, illustration, and visual design that feels authentic and bright, we were able to show how research supports the benefits of fiber as a part of an everyday wellness routine. Organic traffic increased 5X and multi-page engagement went up 300%.
